Poll: Less Than Half of Americans Learned of Aurora Shootings on TV
Television still leading source for news, but Facebook close behind for those 18-24
By Michael Malone -- Broadcasting & Cable, 7/27/2012 10:16:05 AM
Some 44% first heard of the shootings on TV, according to a new study from consulting firm CJ&N, ahead of the Internet (14%), radio (13%), Facebook (5%) and Twitter (2%).
"The findings point to a dramatic shift in how people get news and information, especially younger adults," said Mary Beth Marks, Ph.D., and vice president of research at CJ&N. "It shows how news content providers across the country must work to serve changing consumer habits, particularly when it comes to younger information consumers."
Indeed, only 21% of adults 18-24 in the survey learned of the shootings on television. That's just ahead of word of mouth and Facebook, both 18%.
CJ&N conducted a telephone survey of 500 U.S. adults July 21-22.
I'm curious to how this compares to other news stories of this magnitude. It seems like a compelling stat but without any basis for comparison it may not be. And the point about younger viewers receiving the news via WOM raises questions for me about whether they're actually consumers of "news" to a large debree.
Kim Canfield - 7/27/2012 12:06:43 PM EDT
Since it was an early a.m. story, I think it's kind of a stretch to draw a lot of conclusions about shifting news consumption patterns, especially considering it didn't make it into the newspapers on that day. Frankly, I'm impressed that 44% of people have their TVs on and tuned to the news first thing in the morning.
Moose - 7/27/2012 11:22:52 AM EDT
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