Morning Show Ratings: 'Today,' 'GMA' Tie in Demo Week of July 16

Both programs average 1.737 million in key demo; 'GMA' tops in total viewers

By Andrea Morabito -- Broadcasting & Cable, 7/26/2012 12:09:27 PM

NBC's Today and ABC's Good Morning America tied in the adults 25-54 demo for the week of July 16, with each drawing 1.737 million viewers in the key demo, according to Nielsen.

It was the first time GMA could lay claim to the No. 1 spot in the demo (albeit a tie) in almost 17 years. The ABC show also won the week in total viewers, averaging 4.598 million total viewers to Today's 4.245 million. It was the fourth consecutive week GMA has been the most-watched morning show and by the largest margin (353,000 viewers) since May 1995.

GMA has topped Today in total viewers both weeks since Savannah Guthrie officially took over as coanchor from Ann Curry. Today is currently broadcasting from London as part of NBC's coverage of the Summer Olympics, which NBCUniversal CEO Steve Burke said he hoped would help "revitalize" the morning program.

ABC News President Ben Sherwood will address the TCA press tour in Los Angeles Thursday.