ESPN Birdies Its Highest British Open Ratings
Saturday and Sunday telecasts were highest ever on cable for annual tournament
By Tim Baysinger -- Broadcasting & Cable, 7/24/2012 11:24:18 AM
ESPN's telecasts on Saturday and Sunday were the highest-rated British Open rounds ever on cable. Saturday's penultimate round netted a 3.1 rating (up 48%) and averaged 3.5 million viewers. On Sunday, Ernie Els' thrilling comeback against Adam Scott to win the championship earned a 3.6 rating (up 38%) and averaged 4.2 million viewers, according to Nielsen fast nationals.
ESPN's coverage of Thursday and Friday's opening rounds also saw double-digit increases; Thursday's opening round drew a 1.2, up 71%, and averaged 1.3 million viewers while Friday's second-round coverage scored a 1.6 rating, up 78%, and 1.8 million viewers.
ESPN's digital platforms, WatchESPN and ESPN3 were up 140% over 2011. The Open Championship logged an average minute audience of 46,400, up 40%.
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