Morning Show Ratings: 'Today' Staves Off 'GMA' to Keep Demo Lead
'GMA' wins in total viewers for third consecutive week
By Andrea Morabito -- Broadcasting & Cable, 7/19/2012 2:57:14 PMpreliminary numbers earlier this week, Today managed extend its demo win to 898 straight weeks the week of July 9.
Today averaged 1.711 million demo viewers to GMA's 1.696 million, widening the margin to 15,000 viewers based on Nielsen final numbers. In total viewers however, GMA was the most-watched program for the third consecutive week, and bested Today by 342,000 total viewers, its largest margin in more than 17 years.
Through Wednesday of the current week (Savannah Guthrie's second a Today cohost), GMA is leading Today in both total viewers (+451,000) and the adults 25-54 demo (+124,000).
Final numbers for the week of July 16 will be released July 26.
I began watching the Today show in the seventh grade I
Frank Blair read the news. Frank McGee, Hugh Downs! Barbara Walters. Although I liked Jane Pauley! I thought she overreacted to "Deborah Norvell, sitting on the sofa with her. Now, all of the newscasters and hosts miOngle. I continued to view, even though I thought Deborah Norvell was treated unfairly. After the ousting of Anne Curry, in such a callous and heartless manner, I have not eat he'd Today since her heartbreaking farewell. I have been watching GMA and there are some old faces from the today show that makes it feel like I moved my furniture around in my home pleasing, but new I like what I see. Anne, you were admired and loved by aloof us and the ratings are proving it. I do miss Al and Natalie but not enough to go back. Too bad Matt! Looks like u don't know everything after all
Anna Maria - 7/19/2012 5:41:10 PM EDT
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