Associated Press Launches AP Video-US
Provides local broadcasters with faster access to news stories via a secure Web portal
By George Winslow -- Broadcasting & Cable, 7/19/2012 12:23:23 PM
All the video content posted on the portal has its rights cleared for multiple platforms. Regional, national and international stories, as well as entertainment news and lifestyle coverage are available at the site.
To speed up production, the portal includes all the production elements needed -- natural sound, B-roll, soundbites and a suggested script. The video also arrives in loosely edited and unvoiced form which makes it easier to put together stories.
"AP Video-US is the result of extensive conversations and research with leading local broadcast groups and represents AP's expanding commitment to local television," said Dave Gwizdowski, vice president for AP Broadcast Markets, in a statement. "Video is now part of our basic and core service. This is a great opportunity for us to showcase AP's award-winning journalism in a way that greatly benefits our local television members."
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