Lifetime's 'Project Runway' Struts More Social Stuff
With season 10, show launches 'favorite fan' tweet contest, 'real-time runway' comment feed
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 7/18/2012 3:47:02 PM
With the "Favorite Fan" contest, sponsored by L'Oreal Paris, Lifetime will give $500 weekly cash prizes to the show's most retweeted fan during the season's 14-week run. "Real-Time Runway," sponsored by Lexus, will aggregate selected comments from judges, guests and viewers on the Project Runway site during live broadcasts and repeat airings.
"Project Runway is an extremely social show," said Evan Silverman, senior vice president of digital media for A+E Networks. "We really are trying to leverage the real-time nature of these feeds and provide a value-add for our fans."
Click here to read the full story at Multichannel News.
I love the dress made of "rock candy" to look like stained glass made by the pudgy bald male (don't remember his name)-he's soooo talented! Also the aquamarine dress with the "sharks gummy candy collar"-beautiful (a female designer whose name I don't remember)-the checker-board black & white dress also very detail oriented and beautifully made. My favorite though is the rock candy dress and next the aquamarine shark collar dress. LOVE them! That designer that won the "all-stars" last season "Mondo" on the other hand, I deplore his "designs." He's a very conscientious tailor, but his designs are off the hook "ugly." He should not have won-Austin Scarlett is sooo talented and should have won-he knows what feminine females want to wear. Where is Austin now? I want to look at more of his designs. Please give him his own show!!!
Lora Jeanette Proctor - 8/2/2012 2:07:57 PM EDT
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