How to Tug Effectively on Consumers' Heartstrings
New study says advertising buys should be based on emotional attachment
By John Consoli -- Broadcasting & Cable, 7/16/2012 12:01:00 AM
Reaching the right consumers with advertising messages in the increasingly fragmented media world is becoming even more of a challenge for media planners and their clients, especially when they base their ad buys only on age demographics.Click here to read the full story.
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