Bounce Snags Detroit

Says it now reaches more than 75% of African-American audience

By John Eggerton -- Broadcasting & Cable, 7/12/2012 1:06:15 PM

Bounce TV has announced its first affiliation with a Scripps station, striking a deal with WXYZ-TV Detroit to launch the African American-targeted channel on one of their digital multicast channels.

Bounce now claims over 75% penetration of the African-American audience and more than half of all U.S. homes through multicast deals with a number of station groups including Fox, Meredith, Weigel, Gannett, Belo, Nexstar, LIN and Raycom.