Sony Promotes Philip Lynch

Will continue to spearhead the expansion of Crackle

By George Winslow -- Broadcasting & Cable, 7/10/2012 12:58:19 PM

Sony Pictures Television has promoted Philip Lynch to senior VP, digital networks and games, where his responsibilities will include negotiating distribution deals on behalf of Sony's digital content network, Crackle.

Lynch will report to Eric Berger, executive VP, digital networks, SPT.

In the new role, Lynch will also handle acquisitions and programming for Crackle's English-language services in the U.S., U.K., Canada and Australia and spearhead the expansion of Crackle into additional territories and platforms.

Additionally, Lynch will oversee the game applications business for the studio's shows, which include Wheel of Fortune and Jeopardy!

"Crackle has successfully expanded online, on mobile and OTT devices as well as across 23 territories," said Berger, "and Phil has been the center of it all. With his experience and vision, both Crackle and our games business are certain to thrive."

Previously, Lynch served as vice president, digital distribution and mobile entertainment, where he managed all distribution, business development, licensing, account management and programming functions for the mobile games group as well as Crackle.

In the last year under Lynch's direction, Crackle expanded into the U.K., Canada and Australia and became available on iOS, Android, Xbox, Roku, GoogleTV and Playstation platforms.

Lynch joined SPT in 2007 as director of digital distribution and services and launched Sony Pictures cross-platform digital ad-supported and transactional businesses.

Before that, he served in a variety of roles at Fun Games, IAC/InterActive Corp, RampRate Advisors and Yahoo Music.