New MediaVest CEO Confronts 'Challenge' of Branded Content
Terkelsen on his approach to working with clients and the agency’s evolving business
By John Consoli -- Broadcasting & Cable, 7/9/2012 12:01:00 AM
Brian Terkelsen, named MediaVest’s new CEO in mid-June, did not follow the traditional route that usually leads someone to the position he now holds. Terkelsen spent no time on the media buying or planning side of the agency business. Instead, he began his professional career as an investment banker more than two decades ago.Click here to read the full article.
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