Synacor's TV Everywhere Platform to Serve As an Authentication Agent for Olympic Streaming
Dish, Charter among 35 distributors to use vendor's device to verify MSNBC, CNBC subs, so they can access games content
By Mike Reynolds, Multichannel News -- Broadcasting & Cable, 7/5/2012 7:08:03 PM
Buffalo, N.Y.-based Synacor's TV Everywhere Platform on behalf of the company's pay-TV clients -- a roster that includes No. 3 distributor Dish Network and No. 6 Charter Communications -- will potentially verify tens of millions of CNBC and MSNBC subscribers, so they will be able to access NBCU's 3,500 hours of live streaming Olympic action and attendant content from London.
Synacor's white-label TV Everywhere solution includes sign-on authentication, video aggregation and mediation, as well as back-office integrations with distributors' rights, I.D., and billing systems. Synacor's metadata allows consumers quick seamless access to content that's most relevant to them, ensuring an easy and enjoyable search and discovery experience.
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