Study: Pay-TV Bills Rise 7.2% in 2012
87% of U.S. households continue to subscribe to multichannel-video services, according to LRG
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 7/5/2012 11:58:00 AM
About 87% of households nationwide subscribe to some form of multichannel video service, LRG found. That's that the same percentage as in 2011 and 2010, according to the research firm.
Meanwhile, the self-reported mean average monthly spending on pay-TV service has increased more than $12 per month over the last three years, up from $66.25 in 2009. From 2010 to 2011, subscription TV spending increased 3%, from $71.24 to $73.35 per month.
And higher-income households are significantly more likely to take pay-TV service. Nationwide, 94% of homes with annual household incomes over $75,000 subscribe to a multichannel video service, compared with about 88% of those with incomes of $30,000 to $75,000, and about 73% with incomes under $30,000.
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I am finding that more and more of people I know are cutting the chord. Not only are we all tired of the relentless price increases, we are all so exhausted at the lack of loyalty to the customer base. The switch and bait tactics, offering new subscribers better pricing than long term customers and the reverse retention tactics are finally too much to deal with.
The cable providers are anticipating this as well. They are implementing very high unbundled internet only pricing. They want to price fix as well as seen in their recent collaboration and push in Congress. They have also bought into the wireless company, Clear inorder to try and control any potential competition. So much for the unregulated free market. It has only served the corporate providers.
I encourage people to "Cut the Chord", get an antenna, go internet only subscription and look for alternatives for TV/Video content. Apple will be seen as the real innovator in this field as we move forward. The cable and satellite have screwed the little guy with the help of Congress as they have little voice and no representation. They, the cable and satellite providers, will now battle with the biggest and most successful corporation in the World, Apple. Apple has done this by placing their customers first. The current content providers have had their day and they have violated the trust of their customers. What ever happened to the customer first?
John Shepherd - 8/9/2012 2:32:10 PM EDT
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