2nd Screen Summit: Second Screen Groundwork Being Laid
Panel says tablets represent a huge revolution in media usage
By Greg Tarr, TWICE -- Broadcasting & Cable, 6/28/2012 1:00:52 PM
That seemed to be the assessment of consumer data assembled by The NPD Group industry analysis director Ben Arnold, speaking at the 2nd Screen Summit NYC sponsored by TWICE, Multichannel News, Broadcasting & Cable and the Media Entertainment Services Alliance (MESA) during CE Week here Wednesday.
Arnold said the invention of the tablet PC "really represents a huge revolution in terms of what people are doing with simultaneous media usage. Social networking right now is fueling a lot of that second-screen activity."
Most that activity is coming from interactive television technologies that rely heavily on social networking to move TV watching "from the lean-back experience to a little more of a lean-forward experience," Arnold said.
"The connected screen is in people's homes today and will serve as the building block for more devices," Arnold offered, and "in terms of the second screen, this new way of consumers getting in touch with content is a really good thing."
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