2nd Screen Summit: Panel -- Second-Screen TV Apps Drive Engagement, Not Necessarily Hard Dollars
Discusses monetization opportunities for companion apps for television
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 6/27/2012 9:13:35 PM
"We're looking to broaden and deepen that engagement through second-screen experiences," she said, speaking on a panel here at the 2nd Screen Summit NYC, presented by Multichannel News, B&C, TWICE and the Media Entertainment Services Alliance (MESA).
"We think advertising and advertisers will come -- but we're not there yet," Franklin said.
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