HBO, Microsoft Demo SmartGlass App for 'Game of Thrones'
App lets smartphones and tablets interact with show on Xbox
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 6/27/2012 2:23:44 PM
Microsoft and HBO executives staged a demo of the SmartGlass app here at the 2nd Screen Summit NYC, presented by Multichannel News, B&C, TWICE and the Media Entertainment Services Alliance (MESA).
"It is our job on the digital side to think about engaging consumers on every digital touch-point we have," said Alison Moore, HBO's senior VP of digital products.
SmartGlass -- which Microsoft announced earlier this month at the E3 conference in Los Angeles -- is a collection of apps, embedded technologies and services designed to let mobile devices interact with and enhance TV content. The HBO demo used a Windows 8-based Surface slate, which Microsoft unveiled last week, a Windows phone and an Xbox. HBO began offering access to HBO Go on Xbox, through participating affiliates, in March.
Click here to read the full story at Multichannel News.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more