Viewers Show Interest in TV on Mobile Devices
Beta finds 50% of young adults want to view on tablets and smartphones
By Jon Lafayette -- Broadcasting & Cable, 6/26/2012 5:00:00 PM
Interest in viewing television on mobile devices among adults climbed to 31% in 2012 from 22% in 2011, according to a new survey by Beta Research.
Among younger adults, ages 18 to 34, 50% said they were interested in viewing TV on mobile devices, up from 39% a year ago. And among teens ages 12 to 17, 47% said they were interested in using tablets and mobile phones to watch TV, up from 43%.
Beta said that 19% of adults said they actually viewed TV on a smartphone or tablet in the past 30 days.
The survey was conducted in March, with a national sample of 4,900 multichannel subscribers.
Beta also asked about what digital basic and mid-sized networks viewers were interested in watching. Most getting the highest marks were: National Geographic Channel, ID Investigation Discovery, Nat Geo Wild, Cooking Channel and Science.
Among emerging networks, the top scorers were: Fox Movie Channel, CI, Crime & Investigation Network, Weatherscan, Military History and BBC World News
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