Breaking Out of His Comfort Zone
Emiliano Saccone, president, MundoFox
By Lindsay Rubino -- Broadcasting & Cable, 6/25/2012 12:01:00 AM
Although Saccone has 13 years’ worth of experience with FIC and says that he has, over many years, “slowly been cooking” the idea of creating a broadcast network, he “never actually ran one before.”
Prior to being named president of MundoFox, Saccone was president and executive VP of content for FIC, where he brought the division’s Latin American channels, including Fox, National Geographic and FX to ratings highs. With that success and his experience with diverse cultures and consumers, Saccone believes that, although he’s still “learning along the way,” he is now prepared to lead the network to success.
But his confidence also comes from what he calls Fox’s DNA; MundoFox, he says, is attempting to do what Fox accomplished 26 years ago with its broadcast network.
“No one else but Fox could take such a bold move, and ultimately I think we have such a high chance of succeeding,” he says, echoing sentiments expressed at the network’s first upfront in May, where MundoFox said it would break the mold established by players like Univision and Telemundo.
Saccone’s belief in the network is bolstered by his confidence in the management team. The most important aspect of being a leader, he says, is people. And this principle was guiding his leadership style even before reading the management book From Good to Great by Jim Collins, where he first read about Collins’ “First Who, Then What” concept.
“Before really putting together a business plan…you have to start with making sure you have not just the right people sitting in the right seat, but good people. That’s what I most thoroughly believe in,” Saccone says.
Saccone’s business savvy almost went untapped—with his parents’ support, he first traveled to the U.S. from Argentina to be the “next Martin Scorsese.” His dreams were eventually dashed, but he discovered in the process a “passion for guiding people, forming teams of people and motivating people. I had a good knack for making people work together towards a common objective,” Saccone says.
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