ESPN Nets Significant Nielsen Gains With Euro 2012 Group Stage Coverage
Quarterfinals clashes begin with Czech Republic-Portugal
By Mike Reynolds, Multichannel News -- Broadcasting & Cable, 6/21/2012 9:38:00 AM
Through the 24 matches in the group stage of Euro 2012, ESPN's live presentations averaged 784,000 households and just over 1 million viewers, according to Nielsen data. Those daytime deliveries represented advances of 79% and 82%, respectively, from its 2008 group-stage marks of 439,000 households and 552,000 viewers.
Thus far, the June 10 Group C match between Spain and Italy that resulted in a 1-1 draw on June 10 has scored the worldwide leader's largest audience: 2.11 million. That performance exceeded any of the 2008 tourney's 31 matches, save for the Spain-Germany final that scored with 3.76 million viewers.
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