On Demand Summit: Comcast Sets Up for 'Hockey Stick' Jump in VOD Advertising
Comcast Spotlight's Meehan expects to see 10 times number of ad impressions in next year
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 6/20/2012 4:45:35 PM
"We have 400 million monthly VOD views on Comcast. I'd love to have a dollar for every view," Meehan said, speaking on a panel at the Multichannel News/B&C fourth annual On Demand Summit here Wednesday.
Meehan predicted that Comcast will see the proverbial "hockey stick" upswing in VOD advertising revenue as the MSO completes licensing agreements with programmers.
"Once the first couple of them are figured out you can assume the rest will follow," he said, and referenced Comcast's sweeping deal with The Walt Disney Co. struck earlier this year: "If Comcast and Disney can figure it out you can assume we'll figure it out with others."
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