Style Media Announces Rebranded Logo, Tagline

‘Work It. Love It. Style It' launches across platforms on June 25

By Andrea Morabito -- Broadcasting & Cable, 6/20/2012 2:47:19 PM

Style Media on Wednesday unveiled its new logo and tagline "Work It. Love It. Style It." which will launch on-air and online on June 25 with new episodes of Tia & Tamara and Chicagolicious.

The rebrand, which was first announced at the NBCUniversal-owned network's upfront in April, is meant to refocus the cabler on "stylish living" in all its forms, not just fashion and beauty. As such, Style's circle logo will be replaced by one with the word "Style" in a midnight blue typeface accented with a splash of light blue that can be altered to different patterns and colors.

"The bold, freestyle expression of the new redesign is an extension of our viewers who are unapologetic in their love, passion and obsession for all things style," said Salaam Coleman Smith, president, Style Media.

Style Digital, which includes the network's website myStyle.com and its presence on social media platforms will also relaunch on June 25 to integrate the on-air changes. The brand redesign will roll out on NBCU's global channels starting in November.