Telemundo Media Plans Over 173 Hours of Olympic Coverage
First-ever online and mobile live-streaming of Spanish-language Olympic content
By Tim Baysinger -- Broadcasting & Cable, 6/19/2012 2:48:33 PM
Coverage will be live from both London and the network's Miami studios, featuring more than 20 on-air presenters, commentators, hosts and reporters. The coverage will be led by acclaimed Spanish-language sportscaster Andrés Cantor and Jessi Losada, with soccer guru Sammy Sadovnik and former Olympic athletes Manuel Sol and Erik Morales contributing as well.
"Telemundo will redefine the Olympic Games experience for U.S. Hispanics," said Jorge Hidalgo, executive VP of Sports for Telemundo Media and executive producer of Telemundo's coverage. "Whether it is watching our live competitions, feeling inspired by the performance of a Hispanic athlete or just enjoying the ambiance of the Games, our viewers will experience London 2012 in unprecedented ways."
Telemundo is planning to roll out its largest-ever digital platform, which will include live-streaming online and on mobile devices for the first time. More than 200 hours of Spanish-language digital video will available to authenticated subscribers, including all of the network's on-air broadcasts and the live-streaming of trials involving Hispanic athletes. Two websites will be dedicated for the Games; Olimpiadastelemundo.com will supply the video streaming for subscribers and trial results, while Deportestelemundo.com will offer news, analysis, color stories, profiles and lifestyle coverage.
Telemundo's digital platform will be fully integrated to NBC's via NBCOlympics.com/Telemundo.
"The power of social media, mobile applications and digital interaction has become an expectation for our fans and users and we have made a concerted effort to ensure that their Olympic experience on these platforms will inform and entertain like never before," said Eli Velásquez, VP of sports for Telemundo Media and co-executive producer of Telemundo's coverage.
Mun2, Telemundo's cable network, will feature, mun2 Londres, which will feature behind the scenes looks at the events in London, co-hosted by Guadalupe Venegas and Omar Amador.
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