Exclusive: Study: Broadcasters Need FCC Repacking Info
Says broadcasters should also have bidding flexibility, no cap on payments for spectrum
By John Eggerton -- Broadcasting & Cable, 6/14/2012 3:00:00 PM
Hazlett and company also say that broadcasters should be given bidding flexibility, and that there should be no maximum reserve price in the reverse auction -- no maximum price broadcasters can get for clearing off spectrum in each relevant market.
In the paper, "Incentive Auctions: Economic and Strategic Issues," co-authored by Hazlett, David Porter and Vernon Smith of Arlington Economics, they outline options for both the reverse incentive auction, in which winning broadcasters are the ones giving the government the lowest price for reclaiming their spectrum, and the ensuing auction of that reclaimed spectrum by the government to the highest bidders, presumed by most to be wireless companies clamoring for it.
Hazlett is one of the panelists at a Brookings Institution event, "Improving Spectrum Access Through Reverse Auctions," on Friday in Washington where he will discuss those options.
The paper authors argue for allowing broadcasters the flexibility to offer multiple bids -- one bid if they wind up channel sharing and another to exit entirely, for example. They also suggest TV station group owners should be able to place "combinatorial" bids, which are contingent on multiple station bids being accepted.
"The whole purpose of the auction is to get the spectrum where it has the most value," Porter told B&C/Multichannel News. "That might mean staying with broadcasters or it might not. Everybody is saying that it will be wireless companies, but we don't know what the bids will be or the repacking costs," he says. "Until all those things are determined, who knows what the best hands are."
"Accommodating combinatorial and channel-sharing bids is essential for efficiency, increasing reverse auction participation and lowering the costs of band clearing," the study says. "Unfortunately, the added complexity to the auction and optimization process might limit the FCCs ability to allow such bids."
In order for the government to get the stations at the lowest possible exit costs -- as cheaply as possible -- they said the auction "must be simple enough for broadcasters to place informed bids"; "must encourage broadcasters to reveal their true exit costs"; and "must allow all reasonable bid configurations."
Other suggestions for a successful reverse auction:
- "All full-power, Class A U.S. TV stations should be invited to participate in the (one) reverse auction.
- "Bidders should be given as little information as possible while participating in the auction.
- "Promises restricting future reverse auctions could help participation, but would require tying regulators' hands in ways that could more than offset short-term gains.
- "The FCC should set a date certain for the release of the spectrum to winners in the forward auctions, prior to the auctions."
The paper's auction advice is based on the government getting 120 MHz in the broadcast spectrum auctions, but it acknowledges that is a "challenging regulatory task," which they say argues for the FCC to get moving and for the auction process to be transparent, simple and flexible."
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