Terkelsen Named CEO at MediaVest USA

Tucker appointed president, global clients operations at SMG

By Jon Lafayette -- Broadcasting & Cable, 6/13/2012 11:03:54 AM

Brian Terkelsen was named CEO of MediaVest USA, succeeding Bill Tucker, who was appointed president, global client operations, for parent company Starcom MediaVest Group.

Terkelsen had been president of SMG LiquidThread, the media agency's branded content operation.

"Brian's unique content, business-building, and digital marketing background, give him tremendous ability to bring big ideas and to know how to build them, with an eye to innovation and partnerships that drive growth for the agency and our clients," said Laura Desmond, CEO of Starcom MediaVest Group, to whom Terkelsen will report. "As the marketplace continues to pivot on innovation, content and digital experiences, Brian's talent, marketplace relationships, and business acumen make him an exceptional leader for driving future-focused capability for us and our clients."  

SMG also announced that Matt Blackborn was appointed executive VP, emerging markets. Blackborn had been executive VP and executive director for global client operations.

"These appointments strengthen our network's ability to grow," Desmond said in a statement. "Brian is a proven leader, innovator, and growth driver. Bill's role leverages his depth of multinational client acumen and experience. Matt brings demonstrated expertise to the markets with best potential to catalyze growth for us and our clients. They are a powerful trio of talent. We are thrilled to have them lead our next chapter in their new posts."