CNBC, Yahoo Form Content Alliance

Partnership follows Yahoo's similar deal with ABC News last year

By Andrea Morabito -- Broadcasting & Cable, 6/13/2012 10:27:50 AM

CNBC has struck a content-sharing deal with Yahoo, the network announced Wednesday, which will expand CNBC's online reach and provide a broadcast platform for Yahoo Finance's content and contributors.

Like the Yahoo-ABC News partnership announced last October, the CNBC-Yahoo deal will include a new slate of co-branded original videos, which will premiere on Yahoo Finance and CNBC.com this fall.

Yahoo Finance journalists will also contribute to CNBC's Business Day programming and in turn, CNBC video clips and content will be featured across the Yahoo network. The two companies will have a combined unduplicated online audience of more than 40 million people, according to comScore.

"This collaboration is about two leaders in their respective spaces coming together," said Mark Hoffman, president and CEO of CNBC. "With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms."

The partnership also includes joint sponsorship sales opportunities, with CNBC serving as the go-to-market sales lead. Both Yahoo and CNBC will maintain editorial control of their respective sites.