Pac-12 Enterprises Enlists Ooyala to Create Digital Network

TV Everywhere platform to be coincide with launch of Pac-12 Network in August

By Tim Baysinger -- Broadcasting & Cable, 6/8/2012 9:59:06 AM

Pac-12 Enterprises, the content and multiplatform media company of the NCAA's Pac-12 conference, has partnered with Ooyala to create the Pac-12 Digital Network.

The 24/7 online network will ensure customers of Pac-12 Network's distribution partners can watch live content on connected devices, with TV-Everywhere authentication. The launch of the digital network will coincide with the launch of the Pac-12 Network on August 15. This marks the first time a TV Everywhere platform will be designed to launch alongside its television network.

"Pac-12 Enterprises is committed to raising the bar of the traditional sports viewing experience with cuttingedge technology that seamlessly combines broadcast and internet-delivered content for the most immersive and engaging fan experience ever," said Gary Stevenson, president of Pac-12 Enterprises.

"It's a privilege to work with the Pac-12 team which shares our commitment to innovation, and to be part of its digital TV deployment from the ground up," said Jay Fulcher, CEO of Ooyala.