‘Hatfields & McCoys' Breaks Viewership Record in Night Three
History miniseries' conclusion nets 14.3 million viewers
By Andrea Morabito -- Broadcasting & Cable, 5/31/2012 2:47:59 PM
Night three surpassed its premiere audience of 13.9 million total viewers from Monday to become the new No. 1 entertainment telecast in the history of ad-supported cable. All three nights of the Kevin Costner/Bill Paxton period event rank as the top three most-watched entertainment telecasts of all time by the same measure.
Hatfields also averaged 6.3 million adults 25-54 for part three, making it the top entertainment telecast in the demo on ad-supported cable in 14 years. Wednesday's episode drew 5.1 million adults 18-49, up 9% over the previous night.
Over three nights, Hatfields averaged 4.9 million viewers in the 18-49 demo, making it the highest-rated miniseries or movie on cable since 1998.
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