Exclusive: Fox Owned Stations Partner With AccuWeather
Dallas, Atlanta, Washington among 11 markets adding to weather coverage
By Michael Malone -- Broadcasting & Cable, 5/29/2012 2:29:30 PM
Fox Television Stations (FTS) and AccuWeather are partnering in 11 Fox markets starting this summer, with AccuWeather's content running on air and online at the Fox-owned stations in Dallas, Atlanta, Washington, Detroit, Phoenix, Tampa, Minneapolis, Orlando, Memphis, Austin and Gainesville (Fla.).
Fox said its stations "will offer their local viewers a 24/7 live streaming video weather channel provided by AccuWeather," while jointly produced and branded content will extend across "virtually all of the stations' media platforms," including mobile.
"Weather is one of the most important services our stations provide to their communities and has long been a major focus for FTS," said Ron Stitt, the group's vice president of digital media and internet operations. "This exclusive partnership with AccuWeather, a company who has been extremely effective in pursuing digital platform distribution, notably Connected TVs, will help us take our digital weather products to the next level."
Fox and AccuWeather will not partner in markets where AccuWeather has an existing relationship with other stations, such as New York and Los Angeles, where it partners with ABC.
"This exciting partnership creates the welcome opportunity to make our weather forecasts and information available to an ever-expanding audience," said Dr. Joel. N. Myers, founder and president of AccuWeather.
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Kyl, I was aware of that but LiveWell is just an awful channel and yes, our affiliate uses AccuWeather for their forecasts but just not a reliable source, in my opinion.
Jed - 5/30/2012 9:18:20 PM EDT -
Even though the ABC O&O stations dumped the subchannel in favor of getting better cable penetration for Live Well for SD customers, they still partner with AccuWeather for forecasts.
KyL - 5/30/2012 4:14:00 AM EDT -
Even though the ABC O&O stations dumped the subchannel in favor of getting better cable penetration for Live Well for SD customers, they still partner with AccuWeather for forecasts.
KyL - 5/30/2012 4:13:58 AM EDT -
Even though the ABC O&O stations dumped the subchannel in favor of getting better cable penetration for Live Well for SD customers, they still partner with AccuWeather for forecasts.
KyL - 5/30/2012 4:08:18 AM EDT -
WLS-TV in Chicago dumped the AccuWeather channel a year ago as it's not very reliable and I would rather go with NOAA.gov than with them. Their graphics are that of kindergarden classes and they're rarely if ever their moniker...accurate.
Jed - 5/29/2012 10:34:35 PM EDT
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