Multiplatform TV: Comcast Set to Launch Live ESPN, Disney 'TV Everywhere' Services
MSO to offer WatchESPN, plus live feeds of Disney Channel, XD and Disney Junior
By Todd Spangler, Multichannel News -- Broadcasting & Cable, 5/3/2012 4:23:33 PM
"We've been acquiring [multiplatform] rights to our content for years," said Murphy, speaking at "TV in a Multi-Platform World," presented by Multichannel News, B&C and TV Technology. "We want to bring that TV experience to other devices."
Initially, the Disney networks will have TV Everywhere apps for Apple's iPhone, iPad and iPod touch devices. Content available to Comcast subscribers on the Watch Disney Channel, Watch Disney XD and Watch Disney Junior services will include a live simulcast of each network plus on-demand content. The amount of on-demand programming will be roughly comparable to what Disney makes available on conventional VOD, Murphy said.
Comcast is launching WatchESPN and the authenticated content from the Disney networks under an expansive 10-year deal the MSO inked with the media company in January.
Click here to read the full story at Multichannel News.
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