Upfronts 2012: NBCU's Style Media and DailyCandy Forge Multiplatform Partnership

StyleCandy will feature lifestyle trends, tips throughout Style Network, DailyCandy.com and MyStyle.com

By Tim Baysinger -- Broadcasting & Cable, 5/1/2012 9:30:00 AM

Complete Coverage: Upfronts 2012

Two of NBCUniversal's brands -- Style Media and DailyCandy -- announced Tuesday ahead of its NewFront presentation that they will form StyleCandy, a multiplatform fashion and lifestyle content partnership.

Through sponsorable short-form original content on the Style Network, DailyCandy.com and MyStyle.com, StyleCandy will provide the latest lifestyle trends and styling tips from DailyCandy and Style Media experts.

StyleCandy launches this fall.

"StyleCandy will allow fans of both the Style Network and DailyCandy to experience stylish living whenever and wherever they want," says Salaam Coleman Smith, president, Style Media. "Style's growth to nearly 80 million households combined with our robust original content production and expertise will establish StyleCandy as their new go-to resource, fueling women's insatiable appetite for what is stylish and fashionable."

StyleCandy will also feature original content through Facebook, Twitter, Pinterest and other social media platforms. Future phases of the collaboration will deliver content to mobile users.