B&C's 2012 Market Movers: The Network Sales Chiefs
By Jon Lafayette -- Broadcasting & Cable, 4/30/2012 12:01:00 AM
B&C's 2012 Market Movers 
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Toby Byrne Title: President, Sales Network: Fox 2011 upfront sales: $1.9 billion Outlook: Last year, in his first upfront, Byrne opened the market and accomplished the network's goal of garnering big ad dollars for its new show The X Factor. This year, a new challenge comes from falling ratings for American Idol. |
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Marianne Gambelli Title: President, Network Advertising Sales Network: NBC 2011 upfront sales: $1.7 billion Outlook: With The Voice and Smash clicking, NBC has a few building blocks to work with. Buyers say they still need convincing about why it deserves the premium price it earns as a broadcaster above top cable networks. |
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David Lawenda Title: President of Advertising, Sales & Marketing Network: Univision 2011 ad revenue: $1.75 billion Outlook: Univision's ratings often challenge those of the other broadcasters, and after the 2010 Census, Hispanic marketing is higher profile. |
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Jo Ann Ross Title: President, Network Sales Network: CBS 2011 upfront sales: $2.65 billion Outlook: The top-rated network has no major holes in its schedule to fill. Analysts expect CBS to score the biggest broadcast price increases, perhaps even achieving the double-digit hikes CEO Leslie Moonves is seeking. |
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Geri Wang Title: President of Sales & Marketing Network: ABC 2011 upfront sales: $2.4 billion Outlook: ABC is turning over its schedule with Desperate Housewives departing and new dramas such as Revenge and Scandal joining comedies Modern Family, The Middle and Suburgatory in making headway. |
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