‘Today' Reclaims Weekly Ratings Win

NBC morning show led ‘GMA' by 243,000 viewers the week of April 16

By Andrea Morabito -- Broadcasting & Cable, 4/26/2012 9:44:21 PM

NBC's Today retook the ratings crown for the week of April 16, topping ABC's Good Morning America by 243,000 total viewers one week after GMA broke its 16-year winning streak.

Today averaged 5.25 million total viewers to GMA's 5.01 million viewers, according to Nielsen data. In the key adults 25-54 demo, Today drew 2.32 million viewers over GMA's 1.94 million, a margin of 379,000 viewers.

However, the lead could change again next week. For the current week of April 23, GMA is leading Today by 220,000 total viewers through Wednesday (5.26 million to 5.04 million) and ranked first in total viewers on both Tuesday and Wednesday morning.