‘Today' Reclaims Weekly Ratings Win
NBC morning show led ‘GMA' by 243,000 viewers the week of April 16
By Andrea Morabito -- Broadcasting & Cable, 4/26/2012 9:44:21 PMGMA broke its 16-year winning streak.
Today averaged 5.25 million total viewers to GMA's 5.01 million viewers, according to Nielsen data. In the key adults 25-54 demo, Today drew 2.32 million viewers over GMA's 1.94 million, a margin of 379,000 viewers.
However, the lead could change again next week. For the current week of April 23, GMA is leading Today by 220,000 total viewers through Wednesday (5.26 million to 5.04 million) and ranked first in total viewers on both Tuesday and Wednesday morning.
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