ABC's NBA Ratings Up 10% Over Last Year
Network averaged 5.4 million viewers for most-watched season ever
By Tim Baysinger -- Broadcasting & Cable, 4/24/2012 3:30:58 PM
The network averaged roughly 5.4 million viewers and a 3.3 HH rating for its 15 broadcasts during the 2011-12 season, which was up 6% and 10% from last year, respectively. The NBA on ABC is also up 9% in household impressions, averaging 3,831,000 compared to 3,519,000 last season.
This follows a trend that has occurred all year; at the season's midway point, the league was experiencing record ratings throughout its national and local television partners.
ABC's coverage of the NBA Playoffs begins Saturday, April 28. The network acquired the rights to the NBA from NBC beginning with the 2002-03 season.
That's fine and dandy but it would be nice if ABC started to televise a few more regular season games, a few more playoff games and the entire Western/Eastern Conference Finals like NBC used to do. Bottom line, ABC needs to bring their sports division back up to par and stop shifting major events to ESPN, especially on the weekends. ABC is hurting for weekend afternoon programming and they need to CXL Sports Saturday now.
Jed - 4/24/2012 5:39:11 PM EDT
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