Official: 'GMA' Breaks 'Today's 16-Year Win Streak
ABC morning program topped NBC's by 31,000 viewers week of April 9
By Andrea Morabito -- Broadcasting & Cable, 4/19/2012 10:36:06 AM
GMA averaged 5.168 million total viewers for the week to Today's 5.137 million viewers, outdrawing Today for the first week since December 1995. Preliminary numbers released Monday showed GMA ahead by just 13,000 total viewers, but that margin was revised upwards when the final ratings were released Thursday.
Notably, GMA's win came during a week that Today co-anchor Matt Lauer was out on vacation. Lauer recently signed a contact extension with NBC to remain on the program for a reported four more years.
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