'GMA' Poised to Edge Out 'Today' for First Weekly Win in 16 Years
Preliminary ratings show ABC besting NBC by 13,000 total viewers with Lauer on vacation
By Andrea Morabito -- Broadcasting & Cable, 4/16/2012 1:05:34 PM
GMA averaged 5.147 million total viewers to Today's 5.134 million total viewers, beating the NBC program by a slim margin of 13,000 viewers. Those ratings may be adjusted slightly when Nielsen releases the official weekly ratings on Thursday.
Today has held the weekly ratings winning streak since December 1995, and ABC news President Ben Sherwood has made toppling the No. 1 morning program a top priority since taking over the news division.
"This is an exciting day but we will save any celebrating for when the final numbers come in on Thursday," said GMA senior executive producer Tom Cibrowski in a statement.
The race between the two shows was closely watched the week of April 2, when Katie Couric filled in for the vacationing Robin Roberts on GMA, but the ABC show beat Today on only one morning and trailed by 210,000 total viewers for the week.
GMA's win for the week of April 9 came while Today co-anchor Matt Lauer was on vacation. Lauer recently signed a contract extension to keep him on the NBC program for a reported four more years.
'GMA' does appear to be giving 'Today' a run for its money. 'This Morning' continues to trail in the ratings... CBS having a history of little to no success with its morning show franchises. I assume the cable shows, like 'American Morning', 'Morning Joe', and 'FOX & Friends' are doing good. Not sure about syndicated morning show 'The Daily Buzz'.
Eric - 4/16/2012 6:15:12 PM EDT
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