Syndication Ratings: Syndies Stunted By March Madness, Daylight Savings
Numerous NCAA Basketball Tournament preemptions cause most shows to decline
By Lindsay Rubino -- Broadcasting & Cable, 3/27/2012 12:52:49 PM
Access Hollywood was the only magazine to improve, growing 5% in households to a 2.1 and increasing 8% in its target women 25-54 demo to a 1.4. Entertainment Tonight, the leading magazine, dipped 5% to a 3.7, while Inside Edition sank 13% to a new season-low 2.7. TMZ was unchanged at a 2.1. Extra held firm at a 1.6, despite being preempted 26 times in the metered markets during the week. The Insider eased 12% to a 1.5.
Among the closely-watched talk shows, Dr. Phil, which was bumped by basketball 41 times in the metered markets, and Dr. Oz tied for the lead at a 2.6. Dr. Phil maintained the advantage in total viewers, averaging 77,000 more per show than Oz. Dr. Phil fell 10% from the week before, but was still up 24% year-to-year. Dr. Oz declined 4% from the prior week.
Live! With Kelly, Ellen and Maury all shed 4% to a 2.5, 2.3 and 2.3, respectively. Rachael Ray retreated 7% to a 1.4, while The Doctors slipped 13% to a 1.4. Jerry Springer softened 7% to a 1.4. Steve Wilkos fell the most, tumbling 14% to a 1.2. Wendy Williams and the already-canceled Nate Berkus were both unchanged at a 1.0 each. Anderson topped the first-run newcomers for the 27th straight week, holding steady at a 1.4, even though it was preempted 15 times in the metered markets. Jeremy Kyle and We the People were flat at 0.6 and 0.4, respectively.
Late-night dating show Excused had the biggest gain among all syndicated strips, climbing 17% in households to a 0.7 and 25% in the women 18-34 demo.
Elsewhere in daytime, Judge Judy presided over the court shows for the 109th consecutive week. Judy was off 11% from the prior week, but was up 54% year-to-year. Judge Joe Brown advanced 4% to a 2.6. People's Court shrank 5% to a 2.0. Judge Alex was down 6% to a 1.6. Judge Mathis tacked on 7% to a 1.6 and Divorce Court added 8% to a 1.4. Swift Justice stumbled 14% to a 1.2, while America's Court was unchanged at a 0.9.
Wheel of Fortune held on to the game show lead, though faltering 3% from the week before to a 6.9. Second-place Jeopardy! deteriorated 10% to a 5.4. Family Feud fell 3% to a 2.8 and Who Wants to Be a Millionaire ticked down 4% to a 2.4.
Among the off-net sitcoms, rookie The Big Bang Theory continued to lead with a 6.6, but dropped to its lowest number in 12 weeks after losing 11% of its ratings from the week before. Veteran Two and a Half Men was down a slight 2% to a 5.8. Family Guy weakened 16% to a 3.8. How I Met Your Mother strengthened 3% to a 3.0. Seinfeld slipped 8% to a 2.3, while Everybody Loves Raymond retreated 4% to a 2.3. King of the Hill and Friends were flat at 2.2 and 2.1, respectively.
Among the newbie laffers, 30 Rock dipped 7% to a 1.3 in mostly late-night airings. It's Always Sunny in Philadelphia spiked 9% to a 1.2 and Til Death was down 17% to a 0.5.
Here's what WASN'T mentioned in this article: My Network TV's Friday night repeats of 'Monk' made it to #12 in the week ending March 18th. That's the highest any show on that network has ever been! This is why we should try and get MyNet to air new programming again...
L C - 3/30/2012 12:08:41 PM EDT
How come you never post the ratings of Trifecta show "Last Shot With Judge Gunn"? The last time I saw any ratings online was back in December and it was doing a .03.
Keith - 3/27/2012 2:12:07 PM EDT
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