MLB Exec Outlines New TV Deal Priorities
Brosnan appears to hint at playoff games on MLB Network
By Ben Grossman -- Broadcasting & Cable, 3/21/2012 2:57:48 PM
"We are very comfortable with our incumbents," Brosnan said near Dana Point, Calif. Wednesday at the IMG World Congress of Sports, presented by the Sports Business Journal and Sports Business Daily.
However, Brosnan also noted that the sports TV landscape has never been more competitive, which will be part of the process of exploring the sport's new round of deals.
One of those competitors, however, is internal, in the form of the MLB Network.
Brosnan spoke of the need to build up the network's carriage from 68 million to 90 million homes, and said that while he doesn't expect the network to add more games, he expects to add more "important games."
But when asked by SBJ/SBD executive editor Abraham Madkour if that meant playoff games, Brosnan responded, "I didn't say that."
However, that is a natural move for the well-received network, which is a priority for MLB, and a hedge down the road.
"It's essential we have our own property just in case," he said.
I'd like for MLB to cease their deal with TBS, expand upon their deal with FOX Sports and maybe bring in another broadcasting partner to help with the playoff coverage as TBS has been doing a horrific job with their playoff coverage as of late. get rid of the exclusivity and allow playoff games to be televised to the respective home markets without cable TV and not allow Dick Stockton to do any more games from here on out.
Jed - 3/21/2012 7:06:33 PM EDT
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