Primetime Ratings: 2012 Oscars on Par With Last Year
Viewership up 4% for Billy Crystal's hosting turn but key demo holds steady
By Andrea Morabito -- Broadcasting & Cable, 2/27/2012 10:54:32 AM
The 84th Annual Academy Awards posted an 11.7 rating with adults 18-49 on Sunday from 8:30-11:24 p.m., according to Nielsen fast nationals, on par with its year-ago rating.
In total viewers, the telecast hosted by Billy Crystal improved 4% to 39.3 million viewers compared to the 37.9 million who tuned in last year to watch Anne Hathaway and James Franco emcee. The 2012 ceremony drew a larger audience than three of its last four telecasts (except 2010) but it tied 2011's as the lowest-rated in the key demo since 2008.
Overall, ABC finished the night with an 8.8 rating/21 share in the 18-49 demo, with its Oscars' Red Carpet Live pre-show special earning a 6.4 rating from 7-8:30 p.m.
For the rest of the networks, it was mostly repeats except for a few originals. CBS came in second with an overall 1.4/3, airing a new Amazing Race for a 2.1 at 8 p.m., down 25% from last week's premiere.
Fox's repeats tied NBC at 1.3/3 each. NBC aired a new Celebrity Apprentice, which was down 31% from last week's premiere with a 1.8.
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