President, Cable Entertainment & Digital Advertising Sales, NBCU
By Jon Lafayette -- Broadcasting & Cable, 2/27/2012 12:01:00 AM
Last year, Linda Yaccarino jumped from
the No. 2 ad sales post at Turner Broadcasting
to oversee sales for the cable
nets brought together when Comcast
acquired NBC Universal, including
USA, E! and Bravo. The move came as a
surprise to people who saw Comcast vet
Dave Cassaro collect sizable price and volume increases in the upfront.
But Yaccarino has no shortage of fans, who call her a big thinker, a
hard worker and someone who is going to make the NBCU nets more
responsive to advertisers. She quickly made a mark, moving USA’s upfront
to the same week broadcasters and Turner present their schedules.
With NBCU depending on its cable networks to drive revenue and
profits as its broadcast network struggles, the spotlight will be on her.
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