Global Head of Content Partnerships, Google
By George Winslow -- Broadcasting & Cable, 2/27/2012 12:01:00 AM
Google hired former Netflix executive Robert Kyncl in 2010 to help overcome that problem, and his efforts have already paid off. While Google’s YouTube has been the biggest online video player for years, its short, user-generated content isn’t very advertising-friendly. So Kyncl has been pushing to add more professional content, inking deals with Hollywood studios for Google rental service and spending $100 million in an effort to launch nearly 100 YouTube channels of original content. This may just be the start of bigger plans for multichannel services delivered to Google’s Android tablets, TVs and smartphones.
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