Making a Case for Set-Top Box Data Over Ratings Numbers

Former Grey and MediaCom exec sees advantage for TV ad buys

By John Consoli -- Broadcasting & Cable, 2/20/2012 12:01:00 AM

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Making a Case for Set-Top Box Data Over Ratings Numbers

Former Grey and MediaCom exec sees advantage for TV ad buys

By John Consoli -- Broadcasting & Cable, 2/20/2012 12:01:00 AM

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