SMG's Scheppach: Marketers Hungry for Addressable Ads

Exec says more media owners, distributors must be involved first

By John Consoli -- Broadcasting & Cable, 2/13/2012 12:01:00 AM

Tracey Scheppach is executive VP, innovations director at Starcom MediaVest Group. As the company’s resident expert in addressable advertising, tablets, online video, DVR and VOD usage and more, Scheppach helps invest clients’ dollars across all video platforms. She spoke with B&C contributing editor John Consoli about the status of addressable advertising, SMG’s joint testing of addressability with DirecTV and where TV Everywhere fits into the advertising equation.

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