Linda Yaccarino, Featured Panelist, "Women of New York 2012"

President, Cable Entertainment & Digital Advertising Sales, NBCUniversal

-- Broadcasting & Cable, 2/9/2012 1:44:10 PM

Prior to joining NBCUniversal, Yaccarino served as Executive Vice President and COO of Turner Entertainment Ad Sales & Marketing and Acquisitions.  There, she was responsible for all advertising sales, sales marketing and program acquisitions for the company's television networks TNT, TBS and truTV, as well as overseeing acquisitions for sister networks TCM, Cartoon Network and Adult Swim. During her tenure, Yaccarino continually grew Turner Entertainment's business year-over-year and was a principal architect of the company's "broadcast replacement" initiative, which elevated Turner Entertainment Networks to a premium position within the marketplace.  She was also instrumental in developing and enhancing "inContext," the industry's first-ever contextual platform that helps feature the right ad, in the right place, at the right time.

Among her many industry honors, Yaccarino was recognized in 2011 by Adweek as one of the "Ten Most Powerful Women in TV" and by Business Week as a "CEO of Tomorrow."  Her community and professional affiliations include active involvement with WICT (Women in Cable & Telecommunications) and Penn State University, where she is on the Board at the School of Communications.  She resides in New Jersey.

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