PEJ: Negative Newt Gingrich Coverage on the Rise
Weekly election report says Romney slipped to second place in terms of negative coverage
By John Eggerton -- Broadcasting & Cable, 2/6/2012 5:34:34 PM
According to its content analysis of national news outlets for the week of Jan. 30-Feb. 5, 41% of the coverage of Gingrich was negative compared to 24% positive. That was a big change from the previous week, when it was about an even split of 29% negative to 27% positive.
Romney, who had led in negative coverage the week before, was still at 38% negative, but now only good enough for second place. His positive coverage was up slightly from 25% to 29%.
According to PEJ, Romney has started to pull away in amount of coverage, with almost two-thirds of the stories (67%) focusing "significantly" on the candidate.
The study looks at the "tone and volume" of coverage, combining human coding with algorithmic analysis.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more