Let the Upfront Guessing Games Begin

One very early forecast sees prices up 8% for the 2012 selling season

By Jon Lafayette -- Broadcasting & Cable, 2/6/2012 12:01:00 AM

How's an 8% price increase in this year’s upfront grab you?

That’s the early prediction by Brian Wieser, the former Magna Global forecaster who’s now an analyst for Pivotal Research Group.

For the full story, click here.

Talkback

We would love your feedback!

Featured Company

Mixpo

Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

Most Recent Resources

BC/DC: Eggerton on Washington

John Eggerton
February 6, 2012
Putting Our Finger On FCC Indecency Policy
There was lots of chatter and twitter Monday over the bird flipped during the...
More

BC Beat

Andrea Morabito
February 3, 2012
Oxygen Gives New Yorkers Taste of 'Jersey Couture' Style
Oxygen is bringing a bit of Jersey to Manhattan. To promote the season two...
More

VIEW ALL BLOGS

Schmooze Gallery: February 6, 2012

View photos from recent industry events such as NBC's premiere of 'Smash' and BAFTA/LA's 18th annual Awards Season Tea Party...

Schmooze Gallery: NATPE 2012

View photos from NATPE 2012, which took place Jan. 23-25 at the Fontainbleau Resort in Miami Beach, Fla.

Schmooze Gallery: January 30, 2012

View photos from recent industry events such as HRTS' "Newsmaker Luncheon Series: The Hitmakers" and Starz' 'Spartacus: Vengeance' season two premiere party...

VIEW ALL GALLERIES

B&C's Glen Dickson Talks 3D on WDEL

B&C Technology Editor Glen Dickson talks about recent events related to 3D technology on WDEL Delaware.

VIEW ALL PODCASTS

© 2013 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy

Let the Upfront Guessing Games Begin

One very early forecast sees prices up 8% for the 2012 selling season

By Jon Lafayette -- Broadcasting & Cable, 2/6/2012 12:01:00 AM

For Upfront, Custom Content Is Now a Big Deal

News Corp. Earnings Jump in Third Quarter

Disney Profit Jumps 32% in Second Quarter

Simulmedia Finding Viewers in Odd Places

Discovery Reports Higher First-Quarter Earnings