Aaron Rodgers Named Most Marketable

Corporate brand managers, marketing execs list most mediagenic NFL players

By John Eggerton -- Broadcasting & Cable, 1/30/2012 10:44:22 AM

According to Sports Business Daily, the most marketable player (and quarterback) in the NFL is not playing in the Super Bowl, and the Manning (Eli) that did make the big game is still not the most marketable quarterback in the family.

The Green Bay Packers' Aaron Rodgers was picked as the most bankable and mediagenic by corporate brand managers, marketing and brand executives, agencies and football media.

Number two was Tom Brady of the Patriots, who will be in next week's Super Bowl against Manning. And though he did not take a snap this year due to a neck injury, Peyton Manning still came in at number three.

Rounding out the top five were Saints QB Drew Brees and Broncos quarterback Tim Tebow. All but Peyton Manning made a run in the playoffs.

Eli Manning came in at number seven behind Steelers strong Troy Polamalu (of the shampoo commercial-friendly flowing locks), the only non-quarterback other than Packer Clay Mathews (#9) and Raven Ray Lewis (#10) to make the list of top 10 most marketable. Also on the top 10 list were Panthers quarterback Cam Newton (8) and Cowboys QB Tony Romo, who tied for tenth.