New Orleans Viewers Tuning In Bounce TV

Digital broadcast network draws 0.4 rating

By Jon Lafayette -- Broadcasting & Cable, 1/13/2012 9:19:29 AM

The first ratings that Bounce TV released since the network launched in September show significant viewership in the New Orleans market.

During December, Bounce TV posted a 0.4 total day local market rating, according to WVUE, the New Orleans station that airs the networks for African-American on its digital channel 8.2.  WVUE says the 0.4 ratings compares to a 0.2 for cable network TV One, which also targets African Americans. Also getting a 0.2 in New Orleans were Oxygen and BBC America. CNBC rang up a 0.1

Bounce TV has a 0.5 rating during the first week of January. Also getting a 0.5 rating for January are Comedy Central, CNN and MSNBC. 

"As a local station competing in a rapidly-expanding, multi-channel universe, our challenge is to find engaging ways to reach new viewers. Bounce TV has cracked that code for us," said Joe Cook, president and GM of WVUE, in a statement. "In an amazingly-short time, Bounce TV has established itself as destination viewing for the people of New Orleans."