TCA: Disney Junior Network to Launch March 23
New 24-hour preschool channel replaces SOAPnet in spring
By Andrea Morabito -- Broadcasting & Cable, 1/9/2012 5:07:46 PM
Complete Coverage: TCA Winter Press Tour 2012
Gary Marsh, president and chief creative officer, Disney Channels Worldwide, and Nancy Kanter, SVP, original programming and GM, Disney Junior Worldwide join Mickey Mouse and Minnie Mouse at the Television Critics Association Winter Press Tour in Pasadena, Calif.Pasadena, Calif. -- Disney Junior will launch as a 24-hour network on March 23, the company announced at the TCA winter press tour here Monday.
The new 24-hour preschool channel will replace SOAPnet on that day on most cable and satellite operators, with Disney Channels President/COO Gary Marsh saying, "We think this is a real game-changer in this universe."
The channel will launch with new series Doc McStuffins, about a young girl who nurses sick stuffed animals back to health, and later will premiere Sofia the First, about a pre-school age princess.
Series from the Disney Junior programming block will also migrate to the new network, including the short-form A Poem Is..., Mickey Mouse Clubhouse and Jake and the Never Land Pirates.
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