NBCU Names Adam Stotsky General Manager of G4

Effective immediately, will take oversight of all aspects of gaming and technology network

By Lindsay Rubino -- Broadcasting & Cable, 1/5/2012 5:21:35 PM

NBCUniversal has named Adam Stotsky as general manager of G4, reporting directly to Bonnie Hammer, chairman, NBCUniversal Cable Entertainment and Cable Studios.

Effective immediately, Stotsky will oversee all aspects of G4 including programming, development, production, marketing, press and publicity and digital operations.

"Adam is one of the best brand strategists I've ever worked with," said Hammer. "I'm confident that he'll provide tremendous leadership and unlock G4's potential as a genuine force on the media landscape."

Stotsky previously was president of marketing for NBCU's Entertainment division, leading strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives; he has also held senior marketing positions with NBCU's Syfy.