Free Newsletter Subscription
        BNC All Access

North Carolina Broadcasters Join Forces to Fete Vietnam Vets

Statewide broadcast of "Welcome Home" event will salute local soldiers

By Michael Malone -- Broadcasting & Cable, 12/15/2011 11:30:00 AM

Broadcasters across North Carolina are thanking veterans of the Vietnam War for their service in a significant way with an all-day event planned for March 31, along with a telecast that most TV stations across the state, and the majority of radio outlets, plan to air live. "Welcome Home" will be held at Charlotte Motor Speedway, with perhaps 40,000 spectators checking out musical performances, a motorcycle parade, parachutists and speeches from war heroes and stars. A moment of silence will be observed to remember those killed in action.

The USO of North Carolina is crafting the live event.

The inspiration for Welcome Home came from WXII Greensboro's Flight of Honor program, which saw the station reach out to the market's World War II veterans, and fly them to Washington to visit the War Memorial and meet with their elected representatives. Moved by the initiative, North Carolina Senator Richard Burr is working with the broadcast community to do something special for Vietnam veterans as well.

"North Carolina Association of Broadcasters, the USO of North Carolina and the Charlotte Motor Speedway, working with Senator Richard Burr's office, are coming together to give those who served our country a proper homecoming," says John Idler, incoming president of North Carolina Association of Broadcasters (NCAB) and WTVD Raleigh's president and general manager.

Some 200,000-plus North Carolina residents served in the war. The region is rich in military families; President Obama was at Fort Bragg Wednesday to thank troops and signal the end of the U.S. military's mission in Iraq.

The state's broadcasters will reach out to Vietnam veterans, and invite them to the event, through a series of PSAs. The large majority of stations will then air the event live 2-3 p.m. March 31. "We plan to blanket the state with coverage," says NCAB outgoing president Danny Highsmith.

Organizers are in talks with A-list Hollywood talent about performing in Charlotte.

Broadcasters have increased their efforts of late to thank Vietnam vets for their service, and help make up for the harsh treatment many received after returning home from the war. Wisconsin Public Television saluted its state's war veterans with a similar event at Lambeau Field in May of 2010, with several public and commercial stations across the state airing a documentary about Wisconsin's Vietnam veterans.

NCAB officials are hoping to have all NC TV stations on board with the program. "We've had terrific buy in from member stations," says Idler.

Additional reporting by John Eggerton.
Talkback
Related Content

No related content found.

Also by Michael Malone

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

John Eggerton

BC/DC: Eggerton on Washington

John Eggerton
April 3, 2012
Guest Blog: It's Worth It!
A guest blog from Coleman Bazelon, principal of The Brattle Group, Inc. NTIA...
More

Michael Malone

Station to Station

Michael Malone
April 2, 2012
NC Broadcasters Fete Vets At Speedway
The North Carolina broadcast community thanked the state’s Vietnam veterans...
More

0402 04 ATAS Homeland_sm

Schmooze Gallery: April 2, 2012

View photos from recent industry events such as the IFC 2012 upfront and the 11th Annual IMG World Congress of Sports...
0326 Bravo SXSW.jpg

Schmooze Gallery: March 26, 2012

View photos from recent industry events such as Nickelodeon's upfront presentation and SXSW...
0326 Nick Upfront.jpg

Upfronts 2012: Schmooze

View photos from the 2012 upfronts.



Advertisement
About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2011 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy