CBS' New Morning Show to Be Called ‘This Morning'
New program hosted by Rose, King, Hill debuts Jan. 9
By Andrea Morabito -- Broadcasting & Cable, 12/1/2011 11:57:30 AM
The new program, hosted by Charlie Rose, Gayle King and Erica Hill, premieres on Jan. 9 from a new studio at the CBS Broadcast Center on New York's West Side.
Chris Licht, who is also the news division's VP of programming, is set to executive produce This Morning, which he says will seek to branch out from the lifestyle-focused fare of the other network morning shows, NBC's Today and ABC's Good Morning America.
The retooled show that will launch in January is CBS' latest effort to wake up its mornings after its current iteration, The Early Show, has lagged in third place for years.
How about a really radical new format??
As in a 20-minute "news wheel", done six times between 7 and 9 A.M. (perhaps with six local cut-ins of five-minutes each during the show)??
The model would be New York's WINS Radio, which for 45 years has branded itself as the place where "You Give Us 22 Minutes, We'll Give You The World!".
It could make CBS stand out from the competition as the place to get "hard news" in the mornings.
Joseph - 12/1/2011 2:22:32 PM EST
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