CBS' New Morning Show to Be Called ‘This Morning'

New program hosted by Rose, King, Hill debuts Jan. 9

By Andrea Morabito -- Broadcasting & Cable, 12/1/2011 11:57:30 AM

CBS' new morning show will be titled CBS This Morning, the network said Thursday.

The new program, hosted by Charlie Rose, Gayle King and Erica Hill, premieres on Jan. 9 from a new studio at the CBS Broadcast Center on New York's West Side.

Chris Licht, who is also the news division's VP of programming, is set to executive produce This Morning, which he says will seek to branch out from the lifestyle-focused fare of the other network morning shows, NBC's Today and ABC's Good Morning America.

The retooled show that will launch in January is CBS' latest effort to wake up its mornings after its current iteration, The Early Show, has lagged in third place for years.